Why All Companies Need a “Political Strategy” – New in MIT Sloan Management Review

My co-author Blair Levin and I are pleased to announce the publication of our latest article for MIT Sloan Management Review, which will also appear in the upcoming Winter issue.

The article reviews growing clashes between companies embracing stakeholder values and roiling political waters at home and abroad.  Many enterprises have been caught off-guard, leading to damaging PR crises and ad hoc responses.

We propose the creation of a comprehensive political strategy, and offer five guiding principles that successful companies have already embraced.

Check out the article here (registration required):

https://sloanreview.mit.edu/article/every-company-needs-a-political-strategy-today/